Nike 創立至今過了 44 個年頭，而史無前例的「終身代言」合約在 LeBron James 上出現了！訊息來源是來自於 ESPN 的記者 Darren Rovell，點此也有更多關於此消息的分析。而小皇帝 LeBron James 擁有 Nike 旗下簽名鞋款的數量只輸 Michael Jordan！而 LeBron James 帶來的市場效益也不用多說，大家有目共睹！
BREAKING: Nike has signed LeBron James to a lifetime deal. Largest single athlete guarantee in company’s 44-year history.
— Darren Rovell (@darrenrovell) 2015 12月 7日
Nike has never before announced a lifetime deal like the one they did with James today. Assume MJ has at least a de facto one.
— Darren Rovell (@darrenrovell) 2015 12月 7日
source: hypebeast
