比星X克還潮!KITH X VERSACE 聯名聯到咖啡紙杯上了?!

去年中 KITH 主理人 Ronnie Fieg 曾在 IG 上曝光了品牌與 VERSACE 的聯名企劃,雖說 VERSACE 本來就走比較浮誇、非主流的路線,但畢竟還是身為精品,當時雙方的合作令大眾都看到了所謂「高端時尚」品牌實實切切在貼近「街頭文化」,而在幾個月的等待後,該系列終於正式透過品牌發布,但意外的是,透過 Ronnie 早前發布的一則貼文,我們發現雙方不只在服飾上合作,居然還推出了超「潮」的咖啡紙杯?!

 

在 Instagram 查看這則貼文

 

The second location for Kith x Versace experience is my daily go-to, Cha Cha Matcha. I’ve admired Cha Cha‘s business model since they opened, and instantly became friends with @matthewmorton after realizing we shared a lot of the same values. I was never a coffee drinker and matcha quickly became my source of caffeine when needed. It has become an important part of my 14-16 hour days in the office. For this experience, we’ve redesigned the hot and cold cups, as well as the sleeves, in our Kith x Versace monogram print. We’ve also added a powder stencil. These cups are available at all New York Cha Cha Matcha locations starting today until Friday 2/15.

Ronnie Fieg(@ronniefieg)分享的貼文 於 張貼

原來這是 KITH、VERSACE 與紐約知名咖啡廳 Cha Cha Matcha 的三方聯名企劃,而原因則是 Cha Cha 是 Ronnie 在思考企劃時最常待的地方,而為此,他們決定與 Cha Cha 合作開設 Pop-Up Store,透過發布的圖片可以看到三方將推出冷飲用的塑膠杯及熱飲用的紙杯,其上都印著滿版的 KITH X VERSACE 字樣 Logo,而熱飲紙杯更附上隔熱的另一層 Logo 紙套,看起來似乎可以多次重複利用,此外,飲料上更可用抹茶粉撒上「KITH X VERSACE」字樣。

Pop-Up Store 將從即日起一直開到 2 月 15 日,可惜的是僅限定在紐約開放,但若有剛好身在當地的朋友們,不妨前往現場朝聖一番,千萬不要錯過了!

Faccebook 留言載入中...