2016/07/26

為了宣傳「一代禁鞋」，Jordan Brand 竟然把多達「26」雙喬丹鞋搞紅了！

上週 Air Jordan 31 正式發表，官方以當年禁鞋「Banned」為話題宣傳，主打 1 代與 31 代象徵擁有同樣精神，秉持打破傳統的飛人精神。Jordan Brand 為了增加多輛話題，突發異想將 Air Jordan 1 – 28 代全數塗紅，打造多達「26」雙的全紅鞋款，當中只有 1 代與 7 代未進行變色動作，此大膽動作也引來許多媒體關注，可謂是一項成功計畫。

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