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NikeiD 發佈「LeBron Everyday Heroes」全新宣傳企劃

日前, LeBron James 携手 NikeiD 推出全新宣傳企劃「LeBron Everyday Heroes」:以「平民英雄」為主題打造,並邀請到 12 位來自 LeBron 家鄉俄亥俄州 Akron 市的市民分別設計一款 LEBRON 12 鞋履,而小皇帝也將會在近日穿著其中一款登場比賽。這 12 位市民分別從事不同職業,都默默無聞地在為 Akron 市發展貢獻著自己的力量。在宣傳短片中,他們分別講述了 LeBron James 「回家」對其生活、事業產生的積極意義和激勵作用,而 LeBron James 高中籃球教練 Dru Joyce II 也在其中出鏡,更是具有特殊意義。與此同時,Nike 還鼓勵消費者在 NikeiD 上定製專屬球鞋,並 #iDYOURHERO ,向自己心中的英雄致敬。

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